UniversalStudios
Landing Pages
One of the greater tasks came from maintaining and updating the landing pages of the OTA accounts. Although a large portion of Universal’s revenue came from online travel companies such as Travelocity, Expedia, AAA, and Orbitz (to name a few), none of the banner ads supporting various PPC campaigns could be utilized until every landing page on each website was approved by the licensing team and affiliated licensed partners.
My role was to provide advertising assets, as well as thoroughly explain the Universal guidelines to each new account. To existing accounts, I had to maintain that all of the legal marks and messaging were up to date. To all accounts, I would provide seasonal assets to enhance engagement. Maintaining that all of my accounts were in compliance with the most up to date information was integral to the sales team as advertising space, both paid and gratis, would not be approved unless everything was 100% in compliance with the licensing and branding departments.
Printed Media
Within the travel Trade Marketing and Sales department, I would work cross-functionally with the marketing and sales channels to ensure that our advertising tactics were being delivered on time, that our accounts were happy, that our core messaging was being delivered to the key markets, and that all of our material was in line with all legal and licensing guidelines.
In addition to maintaining brand and message continuity throughout all of my accounts, I was responsible for translating marketing strategy and facilitating the creative design based on specific strategies identified in the marketing plan process. Within the print/ publication realm, the initiatives consisted of:
- Agency publications - Advertorials
- Newsletters - Flyers
- Bill stuffers - Postcards
Digital Assets
Within the travel Trade Marketing and Sales department, I would work cross-functionally with the marketing and sales channels to ensure that our advertising tactics were being delivered on time, that our accounts were happy, that our core messaging was being delivered to the key markets, and that all of our material was in line with all legal and licensing guidelines.
In addition to maintaining brand and message continuity throughout all of my accounts, I was responsible for translating marketing strategy and facilitating the creative design based on specific strategies identified in the marketing plan process. Within the digital realm, the initiatives consisted of:
- Web banners - Setting up ad trackers
- eblast assets - enewsletters
- Webs sliders - Social assets
