Market Strategy

Develop and implement go-to-market strategy plans to support real estate development partnerships. Lead end-to-end campaign management, from concept to execution​

·Stayed ahead of market trends and competition through research and competitive analysis, introducing ideas to maintain a competitive edge

Executed and developed marketing plans and programs, both short and long range, to ensure profit growth and expansion of company services

Served as a steward of the brand, ensuring strong product positioning in alignment with consumer insights and trends, differentiators, and business needs​

Outlined conception of marketing and sales initiatives from travel trade industry campaigns

Created Century 22 Marketing social media and SEO development strategy

Implement direct mail campaign objectives, lead development and other sales related promotional programs

Developed, implemented and executed strategies to drive visitor traffic and sales targeting the travel and hospitality industry

Established marketing goals to ensure share of market and profitability of retail products

Evaluates market reactions to advertising programs, collateral, and packaging

Ensured timely adjustments to marketing plans to meet changing market and competitive conditions

Developed communication strategies that enhanced the leadership position of the company

Made action plans and tactical support to achieve profit growth 

Responsible for translating marketing objectives into creative strategies 

Understood the company’s needs and current market conditions in order to develop website content and creative campaigns