Digital Media

Identified key missing communication  element on landing page and created a feedback stream that would better support lead capture and follow up

Created templates for each touchpoint of customer engagement funnel

Designed custom landing pages for listed properties

Managing contact data and created campaign assets (emails, segments, and programs) in order to track and maximize market outreach

Formed high-level digital messaging strategy documentation to be utilized by channel managers

Maintained fresh content and copy for all division websites

Lead the development of digital assets to be used in paid online media including banner ads, text ads, and social network ads via creative briefs and copywriting guidance

Created social media and SEO development marketing strategy

Designed several lead generation landing pages and advertised through individual AdWord campaigns

Updated digital information to keep consistent messaging on the website, social media and all marketing channels

Developed email blasts, enewsletter, websites, banners, social media PPC, Twitter backgrounds, and various social media covers.

Managed all travel trade client web sites for brand and content continuity

Worked with channel managers, lead the development the digital marketing strategy which determined how to reach specific consumer segments and drive specific marketing objectives

Used consumer reporting to assess timing, messaging, and high-level budget allocations

Oversaw cross-functional teams to proactively monitor, analyze, and optimize digital marketing campaigns via key performance indicators

Managed digital asset requests through the creative review process, both providing feedback and soliciting feedback from stakeholders to provide direction to the advertising creative team

Researched and implement content development strategies