CopyWriting

Created collateral, documentation and web publishing in accordance with company branding

Drafted email templates for client, listing, internal, and executive communications 

Developed, implemented and managed digital marketing campaigns for sales listings, ensuring they align with our brand values and enhance channel performance

Coordinated internal communications projects and initiatives from concept development through production

Served as a steward of the brand, ensuring strong product positioning in alignment with consumer insights and trends, differentiators, and business needs

Supported internal communications strategy, brand guidance, and editorial assistance for business unit

Managed the general email inbox communication for website leads and client queries

Reviewed all written materials before posting for SEO        

Scripted and storyboarded recruiting videos for 30 second spots

Wrote all content for Century 22 monthly newsletter

Created copy and concept of both by monthly travel eblast and 24 hour follow up ebalst

Produced messaging hierarchy based on demographic

Formed social media posting guidelines for consistency in brand tone

Wrote all web content on epiceinternational.com, travelhotlist.com, century22marketing.com, thlvacations.com

Aided in blogging via social media and blogging sites

Proofed all work before publication from SEO contractor, hired bloggers, fan submission and travel accounts

Provided legal copy through creating contracts, user guidelines, product descriptions and updating T&C’s

Created all copy for epice product brochure, coupon collateral, packaging, web sliders and paid advertisements

Sent out press releases on events, celebrity appearances, animal births and new alliances