Branding

Served as a steward of the brand, ensuring strong product positioning in alignment with consumer trends, differentiators, and business needs

Direct oversight of production activities including marketing brochures, pitch materials, email templates and digital listings

Created collateral, documentation and web publishing in accordance with company branding

Monitored brand compliance with all licensed partners through all digital & print media 

Developed, implemented and managed digital marketing campaigns for sales listings, ensuring they align with our brand values and enhance performance

Assisted with redeveloping new marketing templates based on corporate branding redesign       

Oversaw company’s intellectual property

Maintained company market positioning

Made creative contributions to branding and marketing initiatives

Managed packaging development for new skincare line

Built brand identity through strategic message positioning and focus group testing

Shared assets with marketing partners and communicated approval process.

Managed label development for new skincare line

Reviewed and approved all regionally produced marketing items

House all company assets and ensured clear usage guidelines to ensure project consistency

Managed product name development and selection