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Office Hall

CBRE

Career Progression

  • Client Services Supervisor (2015-2017): Oversaw the marketing and administrative brokerage support for the Orlando office

  • Marketing and Communications Manager (2017-2018): Managed a team of design, PR, web, and event staff which supported the Florida offices 

  • Marketing Supervisor (2018-2019)– Oversaw the property marketing team for the national Affordable Housing division

  • Marketing Manager (2019-2022): Promoted to manager after expanding the marketing personnel and reach

  • Operations Manager (2022-2024): Promoted to oversee the office operations support as well as marketing

Management

At CBRE, I set department goals, trained, coached and managed performance for 6-10 marketing and operations staff. I would oversee campaigns, proofread collateral before launch, and in general, shared knowledge of how to work within various platforms that our company offered. General tasks included:​

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  • Improved culture and retention rates on team

  • Reviews

  • Formal performance management

  • Goal setting

  • Recognition programs

  • Skip feedback loops

  • Approving time sheets/ time cards

  • Task management

  • Budgets 

  • Defined position growth and KPIs

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Team meeting
Digital Communications & Web

Digital communications tend to be one of my favorite avenues for marketing, because of the ease for segmentation, interaction and tracking. I managed a lot of the communications and digital presence for our divisions. Some general examples of this includes: 

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  • Email templates- Website lead responses,  birthdays / anniversaries, events, executive outreach, listing sales funnel touchpoints, sales partner updates, and Womens Network

  • Listing Platforms- Created property listings on Real Capital Markets, Loopnet, and custom DealFlow landing pages

  • Newsletters- Bi-monthly office updates, investment snapshots from a broker, and sales channel quarterly touchpoints

  • Surveys- annual employee engagement, feedback loops, and event RSVPs

  • Website- broker profile updates, inbound responses from Real Capital Markets and Affordable Housing landing page responses or listing emails 

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Operations

I took on onboarding, office-wide communications, and was a lead in an executive committee that focused on goal setting and addressing personnel pain points. I also worked with teams in different offices to get information on what tools they were using, what company updates they found impactful, and what they used for onboarding materials in order to improve our processes. Some of my operational tasks included:

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  • Annual internal events

  • Alignment of departmental spending and budgets

  • Bi-monthly townhall support

  • Managed office onboarding process

  • Office re-entry communications

  • Office relocation expectations

  • Operations updates

  • Recognition program execution

  • Reports for sales associates
Business Meeting
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Marketing Materials 

I managed team that supported internal brokers with marketing and administrative materials, toggling between departmental oversight and individual contributor. what I helped provide sales associates with included (but not limited to):

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  • Business development support- pitch material template, just closed emails, enewseltters

  • Capabilities brochure

  • Digital landing pages

  • Offering Memorandums / property sales documents

  • Offer summaries

  • Property one-page deal summary for brokers

  • Powerpoint presentations for townhalls

  • Tour books

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