CBRE is the global leader in commercial real estate services and investments. With services, insights and data that span every dimension of the industry, they create solutions for clients of every size, in every sector and across every geography.
Over the 8+ years I was with CBRE, I held leadership positions within marketing supporting different geographies and brokerage service lines. From a marketing supervisor position supporting the Orlando office to Operations Manager over a national branch of the company, I have spent a lot of time developing teams, crafting communications for various audiences, operated proficiently in many digital marketing platforms, managed budgets as well all as training and recruiting efforts.
Over the last eight year, some responsibilities included:
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Led marketing and office operations team, setting goals and ensuring performance
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Worked with internal sales associates to identify marketing needs and assisted with delivery
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Contributed to recruitment by writing business cases, interviewing and overseeing onboarding
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Spearheaded office-wide initiatives like annual events, communications, and recognition touchpoints
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Supported national sales partners with business updates, sales tools, and project updates
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Worked within key digital marketing platforms and CRMs
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Worked across the organization to drive improvements in business development materials
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Implemented company policies and procedures, monitored expenses and approved invoices
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Created collateral, documentation and web publishing in accordance with company branding
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Created digital communication like newsletters, surveys, and emails
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Created and implemented training documents, processes and procedures
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Collaborated cross-functionally to set office-wide goals and address personnel issues
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Managed team supporting the Florida offices with custom template designs, website creation, press releases, tradeshow and event sponsorship, and media spotlights
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Worked with brokers across multiple service lines to deliver custom marketing strategies
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Established work schedules, assigned tasks and tracked deadlines
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Proofread and approved team campaigns
VillaDirect is one of the largest independent vacation rental companies in Orlando, with over 25 years in the industry and a portfolio of over 500 vacation homes. VillaDirect provides guests three core services, which consist of full property management for vacation home owners, rental and travel planning services for guests traveling to Orlando, and vacation home real estate.
As the Marketing Manager at VillaDirect Vacation Homes, I helped build the marketing team and oversaw the production of creative materials used to reach out to perspective guests, clients, home buyers, travel agents and business partners. While I serve as the department team lead, I also:
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Managed all email campaigns, strategies and segmentation
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Create the layout and design for both print and digital art assets
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Worked with a team to create a new company website
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Coordinated all trade show event efforts
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Monitored brand reputation and mentions across media platforms
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Aligned all company branding
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Created communication templates for consumer facing emails coming from other departments
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Worked with department heads to create engaging marketing copy and define selling points
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Assisted in photo and video shoots
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Worked with companies like Walt Disney World, Experience Kissimmee, and Airbnb to market the Orlando destination
Century 22 Marketing is the parent company to several travel and vacation accommodations sub-companies. With roughly 80 employees, Century 22 would provide services such as airfare, cruise packages, accommodation bookings, timeshare marketing, sell travel club memberships and vacation packages.
My role as the Marketing Manager was to oversee all marketing efforts for the three major travel divisions within the corporation and support both the sales and operations team. I created all digital marketing and copywriting assets, from web banner design, email blasts, and website design to sales scripts and annual strategies. On the developmental side, I assumed the role of managing relationships between current and new accounts as we grew our travel programs. While I serve as the department team lead, I also:
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Oversaw all marketing efforts for the three major corporate travel divisions
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Created messaging and marketing tools for sales team
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Managed and developed partnerships with travel accounts
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Led program development for vacation package and travel club programs
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Worked alongside team on strategy development for sales, social media, sponsorships, blogs, eblasts, PR campaigns and newsletter marketing plans
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Designed digital marketing media such as eblasts, banner ads, and social media assets
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Provided written content for a eblasts, sales scripts, website, and tradeshow collateral
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Analyzed click through reports to adjust content to improve reach
Universal Orlando Resort consists of two exciting theme parks - Universal Studios and Islands of Adventure as well as Universal CityWalk, a 30-acre restaurant, shopping and nighttime entertainment complex; and three magnificently themed on-site Loews hotels - the Loews Portofino Bay Hotel, Hard Rock Hotel and the Loews Royal Pacific Resort.
In my role in the marketing department at Universal, I focused on working cross functionally with various departments to ensure that our marketing objectives were being met, our assets would be delivered before each deadline, and that our marketing and sales contacts in the travel trade industry had everything that they needed to properly sell Universal Orlando as a destination. I received sales requests, analyzed goals, created briefs, and coordinated with various departments to execute marketing campaigns. While serving as a project manager on the travel trade marketing and sales team, I:
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Manager projects for 50+ clients, including Travelocity, Royal Caribbean, and AAA
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Reviewed all written materials on behalf of the company and their licensed partners
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Maintained brand and messaging objectives with all partner outreach programs
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Analyzed travel sale trends and adjusted quarterly sales strategy based on results.
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Developed relationships with channel partner sales and marketing leads
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Audited and updated marketing materials on external collateral
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Worked collaboratively with cross functional teams: Sales, Brand, Public Relations, Design, Online, and Licensors
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Worked with the online and wholesale sales channels to increase sales reach
Épicé International was founded by dermatologist Michael S. Spicer, MD through his desire to create the most effective, user-friendly, skincare products. This skincare retail-based company provides innovative sunscreen, therapeutic moisturizers to rejuvenating skin care with the goal to promote healthy skin for everybody by producing affordable, effective products.
As the Marketing and Brand Developer at Épicé International, I was in charge of rebranding and launching the entire product portfolio. I was tasked with creating and implementing all written content, ranging from sales contracts to product descriptions, researching vendors for sales outreach initiatives, collaborating with our partner agency on marketing art assets, and maintaining our online media presence. While in this position, I also:
• Worked directly with CEO with identifying product growth, distribution, and marketing plan
• Managed partnerships with web developers, retailers, advertising agencies, and laboratories
• Created internal documents such as SOP's, product pages, sales program guidelines and collateral
• Maintained all social media
• Utilized focus groups data to determine target demographics to develop brand look and feel
• Created the retailer account acquisition campaign including compiling leads and targeted collateral
• Developed and implemented sales structure for sales agents, individual clients and wholesalers
• Produced corporate collateral and presentation tools
• Negotiated sponsorships and attended off property events
Brevard Zoo serves as a conservation hub where people can learn about wildlife. In addition to the caring for hundreds of animals that are housed in one of the habitats, Brevard Zoo is continually working to welcome guests 7-days a week, host public and private events, gain funds for capital campaigns, help with offsite animal rescue efforts, and educate the community on wildlife conservation
As the Marketing and Event Coordinator for Brevard Zoo, I was consistently immersing myself with opportunities in expanding our promotional boundaries while keeping within the confines of a not for profit budget. I was in charge of maintaining all of the online social presence, generating sales through coordinating private events, outlining and managing public events and expanding our visibility through direct mail and cross promotion. While in this position, I also:
• Increased facility rentals by 50% in 2009 and 2010
• Managed partnerships with caterers, entertainment, and event vendors
• Responsible for planning, executing, and facilitating both public and private events
• Hosted event meetings and training sessions for volunteers and staff alike
• Sent out press releases to 20+ partner sites to generate event awareness
• Created marketing material such as rental brochure, email friendly floor plan, and direct mail pieces
• Negotiated rates and created custom invoices for each rental client
• Served as the Events Manager on Duty, managing volunteers and senior staff alike
Working in the Busch Gardens marketing department was fun and rewarding. I was first hired on the marketing team representing the Busch Gardens theme park, where I would engage in photo shoots, radio blitzes, off-site events, and trade shows to aid promoting the park. One of the main focuses was communicating to the front-line hospitality staff in Tampa to make sure that they were aware of the park seasonal events and messaging to be able to successfully sell it to their guests. I then moved to another branch of marketing where I was creating brand awareness of the Anheuser-Busch products to the park guest and targeted events. We underwent a 55-hour training course with the corporate trainer as well as received daily product updates to be completely qualified to strategically position the products to strengthen the customer-product. While in this position, I also:
• Hosted 4-6 presentations daily on the Anheuser-Busch products to both public and VIP guests
• Received daily news on media trends and company changes to relay to inquisitive guests
• Hosted focus groups to measure product acceptance
• Built relationships with Tampa’s front-line hospitality and affiliated marketing staff
• Executed seasonal hospitality incentive programs
• Coordinated collateral distribution in key marketing locations
• Assisted with off-site promotional blitzes (events, trade shows, etc.)
• Delivered promotional items, set up our booth, and represented the company during events and tradeshows