BrevardZoo
Public Events
In addition to the private events, I had to work with the Brevard Zoo staff to orchestrate the public events. Some were executed annually, while others I helped create to be able to gain revenue during the gaps in time and lower attendance.
During these events, I was in charge of volunteer and staff communications, creating event overviews, event binders, capturing leads, set-up, rentals, sign-up, being event lead, clean-up, and post-event summaries. I was able to delegate event needs to the seasoned Zoo staff, and worked collaboratively with the event preparation.
Weddings
Fundraisers
Meetings
Galas
Summer Zoo-B-Q
Family Reunions
Baby Showers
Company Picnics
Holiday Parties
Private Events
The private event sector was my initial focus when I was first hired. They had created a brand new facility where they could host private events and gain another means of revenue. The only problem was, they didn't know what to do with it.
I created a six page rental sheet that expanded on the one page price sheet that was initially drafted to give to potential clients that outlined all of their options and why they needed to host their event at Brevard Zoo. I also made a simple yet to scale rendering of the facility so clients could move tables around and communicate set-up needs fairly easily.
I met with and responded to clients, worked with them through the entire process from beginning to end, coordinated with various vendors, set-up, managed and cleaned up after each private events.
Social Media
On the marketing side, I was in charge of all of setting up and maintaining the Zoo's social media. This meant that I was actively setting up multiple accounts and populating them with content that I had to create on MySpace, Facebook, YouTube and YouZoo, a community sharing platform created specifically for our organization. I additionally set up media monitors to alert me when people were mentioning our organization anywhere online.
Additionally, I was able to research and identify roughly 20 community event calendars that would work with our non-profit budget that I would continually populate with public events to be able to gain exposure to the localized market.
Printed Assets
As a part of the Zoo marketing team, I was typically given requests to create or modify assets for other departments, or I had to create them on my own. For other department, I created menus for the cafe, flyers for the education department, and postcards for the development department.
On the event side, I proactively created two very helpful documents for the private event side within the first couple months of my employment. The first was taking the one page rental pricing sheet and expanding it to a rental packet to make it more comprehensive to users. The design work was outsourced to our advertising representative once the copy and content were finalized.
The second document I created later that year to aid in the table arrangement communication. Every event was different, which meant they all had different ideas about design and flow. So, I created an outline of the rental facility, measured the tables that we offered, and put small (to scale) rendering in an excel sheet with instructions on the side and layout suggestion on the bottom. This made it compatible with nearly every user's computer and they could email over a diagram of the room without it being guesswork every time.
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